---
title: Google Cookie Depreciation and Topics API Impacts
description: What to expect (in numbers) and how to mitigate the impact of cookieless users. Delve into revealing scenario data, assess initial implications, and explore alternatives.
image: https://lp.assertiveyield.com/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/%5Bcover-wide%5D_Report---Cookieless-Ad-Management-for-Publishers_fe.png
---

[![Ay_logo_Cookieless](https://lp.assertiveyield.com/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/Ay_logo_Cookieless.svg "Ay_logo_Cookieless")](https://www.assertiveyield.com/)

# AY INDUSTRY INSIGHTS REPORT Google Cookie Depreciation and Topics API Impacts

![LINE_COOKIE@2x](https://lp.assertiveyield.com/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/LINE_COOKIE@2x.png "LINE_COOKIE@2x")

Unveiling the future: a comprehensive report on the cookieless user landscape - delve into revealing scenario data, assess initial impacts, and explore alternatives with an exclusive checklist tailored for publishers.

[Download Report Now](https://lp.assertiveyield.com/report-cookieless-ad-management-for-publishers#bot-form)

![_CUT_PIECES_0render_400px](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/_CUT_PIECES_0render_400px.gif?width=400&height=400&name=_CUT_PIECES_0render_400px.gif "_CUT_PIECES_0render_400px")

## What you will find in the report

![LINE_COOKIE@2x](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/LINE_COOKIE@2x.png?width=680&height=2&name=LINE_COOKIE@2x.png "LINE_COOKIE@2x")

The Impact of  
Cookie Phase-Out On Publishers

![Google Cookie Depreciation and Topics API Impacts-24](https://lp.assertiveyield.com/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/THUMBS/Google%20Cookie%20Depreciation%20and%20Topics%20API%20Impacts-24.jpg "Google Cookie Depreciation and Topics API Impacts-24")

![LINE_COOKIE@2x](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/LINE_COOKIE@2x.png?width=220&height=1&name=LINE_COOKIE@2x.png "LINE_COOKIE@2x")

Global AY  
RPM Changes   
With Topics API (%)

![Google Cookie Depreciation and Topics API Impacts-21](https://lp.assertiveyield.com/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/THUMBS/Google%20Cookie%20Depreciation%20and%20Topics%20API%20Impacts-21.jpg "Google Cookie Depreciation and Topics API Impacts-21")

![LINE_COOKIE@2x](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/LINE_COOKIE@2x.png?width=220&height=1&name=LINE_COOKIE@2x.png "LINE_COOKIE@2x")

 Global AY  
Session RPM Change  
With Topics API (%)

![Google Cookie Depreciation and Topics API Impacts-20](https://lp.assertiveyield.com/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/THUMBS/Google%20Cookie%20Depreciation%20and%20Topics%20API%20Impacts-20.jpg "Google Cookie Depreciation and Topics API Impacts-20")

![LINE_COOKIE@2x](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/LINE_COOKIE@2x.png?width=220&height=1&name=LINE_COOKIE@2x.png "LINE_COOKIE@2x")

Global AdX & Open Bidding Win Rate Change with Topics API (%)\* 

![Google Cookie Depreciation and Topics API Impacts-19](https://lp.assertiveyield.com/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/THUMBS/Google%20Cookie%20Depreciation%20and%20Topics%20API%20Impacts-19.jpg "Google Cookie Depreciation and Topics API Impacts-19")

![LINE_COOKIE@2x](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/LINE_COOKIE@2x.png?width=220&height=1&name=LINE_COOKIE@2x.png "LINE_COOKIE@2x")

Global Prebid  
Core Metrics Change  
with Topics API (%)\*

![Google Cookie Depreciation and Topics API Impacts-18](https://lp.assertiveyield.com/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/THUMBS/Google%20Cookie%20Depreciation%20and%20Topics%20API%20Impacts-18.jpg "Google Cookie Depreciation and Topics API Impacts-18")

![LINE_COOKIE@2x](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/LINE_COOKIE@2x.png?width=220&height=1&name=LINE_COOKIE@2x.png "LINE_COOKIE@2x")

Global Amazon TAM  
Core Metrics Change with Topics API (%)\*

![Google Cookie Depreciation and Topics API Impacts-16](https://lp.assertiveyield.com/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/THUMBS/Google%20Cookie%20Depreciation%20and%20Topics%20API%20Impacts-16.jpg "Google Cookie Depreciation and Topics API Impacts-16")

![LINE_COOKIE@2x](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/LINE_COOKIE@2x.png?width=220&height=1&name=LINE_COOKIE@2x.png "LINE_COOKIE@2x")

 Strategies  
and Alternatives for Publishers

![Google Cookie Depreciation and Topics API Impacts-11](https://lp.assertiveyield.com/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/THUMBS/Google%20Cookie%20Depreciation%20and%20Topics%20API%20Impacts-11.jpg "Google Cookie Depreciation and Topics API Impacts-11")

![LINE_COOKIE@2x](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/LINE_COOKIE@2x.png?width=220&height=1&name=LINE_COOKIE@2x.png "LINE_COOKIE@2x")

Publishers  
Checklist Beyond  
Topics API

![Google Cookie Depreciation and Topics API Impacts-08](https://lp.assertiveyield.com/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/THUMBS/Google%20Cookie%20Depreciation%20and%20Topics%20API%20Impacts-08.jpg "Google Cookie Depreciation and Topics API Impacts-08")

![LINE_COOKIE@2x](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Cookieless%20Ad%20Management%20for%20Publishers/LINE_COOKIE@2x.png?width=220&height=1&name=LINE_COOKIE@2x.png "LINE_COOKIE@2x")

[Get Your Copy](https://lp.assertiveyield.com/report-cookieless-ad-management-for-publishers#bot-form)

## Get your copy and get ready for the cookieless 🍪 world!

 

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