AY INDUSTRY INSIGHTS REPORT
Google Cookie Depreciation and Topics API Impacts

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Unveiling the future: a comprehensive report on the cookieless user landscape - delve into revealing scenario data, assess initial impacts, and explore alternatives with an exclusive checklist tailored for publishers.

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What you will find in the report

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The Impact of
Cookie Phase-Out On Publishers

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Global AY
RPM Changes 
With Topics API (%)

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 Global AY
Session RPM Change
With Topics API (%)

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Global AdX & Open Bidding Win Rate Change with Topics API (%)* 

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Global Prebid
Core Metrics Change
with Topics API (%)*

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Global Amazon TAM
Core Metrics Change with Topics API (%)*

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 Strategies
and Alternatives for Publishers

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Publishers
Checklist Beyond
Topics API

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