
An overview of the key quantity and quality data analyzed in 2023 based on the AY Global Programmatic Ad Revenue Index. Equip your team to elevate your monetization strategies in 2024 with this exclusive report, featuring analysis from industry leaders and data from billions of impressions.


AY Ad Revenue Index Evolution
![[Q4] AY Industry Insights Report - 2024 Publisher Trends_8 [Q4] AY Industry Insights Report - 2024 Publisher Trends_8](https://lp.assertiveyield.com/hubfs/Q4%E2%80%9923%20Report%20-%202024%20Publisher%20Trends/%5BQ4%5D%20AY%20Industry%20Insights%20Report%20-%202024%20Publisher%20Trends_8.png)

Demand Channels Revenue Contribution
![[Q4] AY Industry Insights Report - 2024 Publisher Trends_10 [Q4] AY Industry Insights Report - 2024 Publisher Trends_10](https://lp.assertiveyield.com/hubfs/Q4%E2%80%9923%20Report%20-%202024%20Publisher%20Trends/%5BQ4%5D%20AY%20Industry%20Insights%20Report%20-%202024%20Publisher%20Trends_10.png)

Average Publisher CPM Rates
![[Q4] AY Industry Insights Report - 2024 Publisher Trends_11 [Q4] AY Industry Insights Report - 2024 Publisher Trends_11](https://lp.assertiveyield.com/hubfs/Q4%E2%80%9923%20Report%20-%202024%20Publisher%20Trends/%5BQ4%5D%20AY%20Industry%20Insights%20Report%20-%202024%20Publisher%20Trends_11.png)

 Most used IDs
Solutions 
![[Q4] AY Industry Insights Report - 2024 Publisher Trends_17 [Q4] AY Industry Insights Report - 2024 Publisher Trends_17](https://lp.assertiveyield.com/hubfs/Q4%E2%80%9923%20Report%20-%202024%20Publisher%20Trends/%5BQ4%5D%20AY%20Industry%20Insights%20Report%20-%202024%20Publisher%20Trends_17.png)

AY's Top
Performing SSPs
![[Q4] AY Industry Insights Report - 2024 Publisher Trends_13 [Q4] AY Industry Insights Report - 2024 Publisher Trends_13](https://lp.assertiveyield.com/hubfs/Q4%E2%80%9923%20Report%20-%202024%20Publisher%20Trends/%5BQ4%5D%20AY%20Industry%20Insights%20Report%20-%202024%20Publisher%20Trends_13.png)

Sustainability in Programmatic
![[Q4] AY Industry Insights Report - 2024 Publisher Trends_15 [Q4] AY Industry Insights Report - 2024 Publisher Trends_15](https://lp.assertiveyield.com/hubfs/Q4%E2%80%9923%20Report%20-%202024%20Publisher%20Trends/%5BQ4%5D%20AY%20Industry%20Insights%20Report%20-%202024%20Publisher%20Trends_15.png)

Supply Path Optimization Strategies
![[Q4] AY Industry Insights Report - 2024 Publisher Trends_21 [Q4] AY Industry Insights Report - 2024 Publisher Trends_21](https://lp.assertiveyield.com/hubfs/Q4%E2%80%9923%20Report%20-%202024%20Publisher%20Trends/%5BQ4%5D%20AY%20Industry%20Insights%20Report%20-%202024%20Publisher%20Trends_21.png)

Third-Party Cookie Phase-Out Recommendations
![[Q4] AY Industry Insights Report - 2024 Publisher Trends_22 [Q4] AY Industry Insights Report - 2024 Publisher Trends_22](https://lp.assertiveyield.com/hubfs/Q4%E2%80%9923%20Report%20-%202024%20Publisher%20Trends/%5BQ4%5D%20AY%20Industry%20Insights%20Report%20-%202024%20Publisher%20Trends_22.png)

Unlocking Your Revenue Potential
Assertive Yield stands as a global leader in empowering publishers, SSPs, and Ad Networks to maximize their revenue potential. Our suite of solutions, including Yield Manager, Yield Intelligence, and Yield Optimization, leverages AI and powerful data analytics to offer holistic, efficient, and sustainable real-time data from all revenue sources, enabling publishers to efficiently manage their ad stack, maximize revenue, reduce costs, and enhance user lifetime value. 
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