---
title: AY Q1’24 Industry Insights Report
description: Publisher Trends - Global Ad Revenue & Programmatic in the first quarter 2024. Ad Spending, SSP Top Performance, Demand channels and more.
image: https://lp.assertiveyield.com/hubfs/Q1-24%20Report/LP-thumb_tny-1.png
---

[![Assertive Yield](https://lp.assertiveyield.com/hubfs/Brand%20Assets/AY_white_H.svg "Assertive Yield")](https://www.assertiveyield.com/)

# AY INDUSTRY INSIGHTS REPORT

# *Q1'24 Publisher Trends*

# Global Programmatic & Ad Revenue

![line_glow](https://lp.assertiveyield.com/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png "line_glow")

An overview of key quantity and quality data analyzed in the last quarter based on *Assertive Yield Industry Insights*, market updates, and trends.

[Download Now](https://lp.assertiveyield.com/q124-ay-industry-insights-report#bot-form)

![AY INDUSTRY INSIGHTS REPORT](https://lp.assertiveyield.com/hs-fs/hubfs/Q1-24%20Report/TURN_smll_500.gif?width=512&height=523&name=TURN_smll_500.gif "AY INDUSTRY INSIGHTS REPORT")

## What you will find in the report

![line_glow](https://lp.assertiveyield.com/hs-fs/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png?width=680&height=7&name=line_glow.png "line_glow")

Q1 Global Market Outlook

![\[Q124\] AY Industry Insights Report_6](https://lp.assertiveyield.com/hubfs/Q1-24%20Report/pages%20thumbs/%5BQ124%5D%20AY%20Industry%20Insights%20Report_6.jpg "[Q124] AY Industry Insights Report_6")

![line_glow](https://lp.assertiveyield.com/hs-fs/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png?width=1362&height=14&name=line_glow.png "line_glow")

AY Global Ad Revenue vs. Stock Market Indexes

![\[Q124\] AY Industry Insights Report_13](https://lp.assertiveyield.com/hubfs/Q1-24%20Report/pages%20thumbs/%5BQ124%5D%20AY%20Industry%20Insights%20Report_13.jpg "[Q124] AY Industry Insights Report_13")

![line_glow](https://lp.assertiveyield.com/hs-fs/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png?width=1362&height=14&name=line_glow.png "line_glow")

 Revenue Distribution by Revenue Channel

![\[Q124\] AY Industry Insights Report_15](https://lp.assertiveyield.com/hubfs/Q1-24%20Report/pages%20thumbs/%5BQ124%5D%20AY%20Industry%20Insights%20Report_15.jpg "[Q124] AY Industry Insights Report_15")

![line_glow](https://lp.assertiveyield.com/hs-fs/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png?width=1362&height=14&name=line_glow.png "line_glow")

AY's Top Performing SSPs & Trends 

![\[Q124\] AY Industry Insights Report_17](https://lp.assertiveyield.com/hubfs/Q1-24%20Report/pages%20thumbs/%5BQ124%5D%20AY%20Industry%20Insights%20Report_17.jpg "[Q124] AY Industry Insights Report_17")

![line_glow](https://lp.assertiveyield.com/hs-fs/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png?width=1362&height=14&name=line_glow.png "line_glow")

Explore AY Global CPMs Evolution by Device

![\[Q124\] AY Industry Insights Report_20](https://lp.assertiveyield.com/hubfs/Q1-24%20Report/pages%20thumbs/%5BQ124%5D%20AY%20Industry%20Insights%20Report_20.jpg "[Q124] AY Industry Insights Report_20")

![line_glow](https://lp.assertiveyield.com/hs-fs/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png?width=1362&height=14&name=line_glow.png "line_glow")

IAB Tech Lab's Video   
Recategorization

![\[Q124\] AY Industry Insights Report_28](https://lp.assertiveyield.com/hubfs/Q1-24%20Report/pages%20thumbs/%5BQ124%5D%20AY%20Industry%20Insights%20Report_28.jpg "[Q124] AY Industry Insights Report_28")

![line_glow](https://lp.assertiveyield.com/hs-fs/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png?width=1362&height=14&name=line_glow.png "line_glow")

INP Analysis: New Core Web Vitals Figures

![\[Q124\] AY Industry Insights Report_25](https://lp.assertiveyield.com/hubfs/Q1-24%20Report/pages%20thumbs/%5BQ124%5D%20AY%20Industry%20Insights%20Report_25.jpg "[Q124] AY Industry Insights Report_25")

![line_glow](https://lp.assertiveyield.com/hs-fs/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png?width=1362&height=14&name=line_glow.png "line_glow")

 IA, Traffic Efficiency, Privacy Trends, and more

![\[Q124\] AY Industry Insights Report_21](https://lp.assertiveyield.com/hubfs/Q1-24%20Report/pages%20thumbs/%5BQ124%5D%20AY%20Industry%20Insights%20Report_21.jpg "[Q124] AY Industry Insights Report_21")

![line_glow](https://lp.assertiveyield.com/hs-fs/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png?width=1362&height=14&name=line_glow.png "line_glow")

[Free Download](https://lp.assertiveyield.com/q124-ay-industry-insights-report#bot-form)

## Crush Q2'24 Success!

## Download your FREE AY Industry Insights Report now!

## Stay ahead with exclusive Global Programmatic and Ad Revenue Trends!

 

#### Trusted by

[![3_apartment_t](https://lp.assertiveyield.com/hs-fs/hubfs/Q125%20Report%20assets/3_apartment_t.png?width=176&height=61&name=3_apartment_t.png "3_apartment_t")](https://www.apartmenttherapymedia.com/)

[![bauer-logo_50%](https://lp.assertiveyield.com/hs-fs/hubfs/bauer-logo_50%25.png?width=140&height=62&name=bauer-logo_50%25.png "bauer-logo_50%")](https://www.bauermedia.com/)

[![6_investing c](https://lp.assertiveyield.com/hs-fs/hubfs/Q125%20Report%20assets/6_investing%20c.png?width=158&height=41&name=6_investing%20c.png "6_investing c")](https://www.investingchannel.com/)

[![5_hearst](https://lp.assertiveyield.com/hs-fs/hubfs/Q125%20Report%20assets/5_hearst.png?width=150&height=40&name=5_hearst.png "5_hearst")](https://www.hearstautos.com/)

[![4_britannica](https://lp.assertiveyield.com/hs-fs/hubfs/Q125%20Report%20assets/4_britannica.png?width=172&height=33&name=4_britannica.png "4_britannica")](https://www.britannica.com/)

[![WoG_50%](https://lp.assertiveyield.com/hs-fs/hubfs/WoG_50%25.png?width=116&height=108&name=WoG_50%25.png "WoG_50%")](https://www.worldofgoodbrands.com/)

[![40%_step](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Q225%20report/customer%20logos%20sept25/40%25_step.png?width=130&height=64&name=40%25_step.png "40%_step")](https://www.stepnetwork.dk/)

[![40%_kronen](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Q225%20report/customer%20logos%20sept25/40%25_kronen.png?width=100&height=96&name=40%25_kronen.png "40%_kronen")](https://www.krone.at/)

[![40%_9gag](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Q225%20report/customer%20logos%20sept25/40%25_9gag.png?width=129&height=50&name=40%25_9gag.png "40%_9gag")](https://9gag.com/)

[![40%_nativo](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Q225%20report/customer%20logos%20sept25/40%25_nativo.png?width=164&height=41&name=40%25_nativo.png "40%_nativo")](https://www.nativo.com/)

[![40%_gumgum](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Q225%20report/customer%20logos%20sept25/40%25_gumgum.png?width=176&height=55&name=40%25_gumgum.png "40%_gumgum")](https://gumgum.com/)

[![40%_connatix](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Q225%20report/customer%20logos%20sept25/40%25_connatix.png?width=170&height=37&name=40%25_connatix.png "40%_connatix")](https://jwpconnatix.com/)

<https://www.linkedin.com/company/assertive-yield> [![Assertive Yield](https://lp.assertiveyield.com/hubfs/Green%20Ads%20%5BShaping%20a%20Greener...%5D/200x200_sign.gif)](https://www.assertiveyield.com/) <https://www.youtube.com/@assertiveyield>

Unlocking Your Revenue Potential  
Assertive Yield stands as a global leader in empowering publishers, SSPs, and Ad Networks to maximize their revenue potential. Our suite of solutions, including Yield Manager, Yield Intelligence, and Yield Optimization, leverages AI and powerful data analytics to offer holistic, efficient, and sustainable real-time data from all revenue sources, enabling publishers to efficiently manage their ad stack, maximize revenue, reduce costs, and enhance user lifetime value. 

**Copyrights**  ©2026 Assertive Yield B.V.