---
title: AY Q1’23 Industry Insights Report - Yield Management In Programmatic
description: Find out adtech and digital advertising trends and industry insights for publishers and SSPs in programmatic industry.
image: https://lp.assertiveyield.com/hubfs/Q1_23_Report_afx_cover_thumb_tny_2_TR_362px.gif
---

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[AY INDUSTRY INSIGHTS](https://www.assertiveyield.com/industry-insights/)

# Q1’23 Report Yield Management In Programmatic

![line_glow](https://lp.assertiveyield.com/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png "line_glow")

According to the Assertive Yield Programmatic Index Data, global revenue was the lowest in the past four years. SSPs EMX and Big Village declared bankruptcy, Yahoo Inc closed down its SSP business, and more. 

How do these events affect Publishers and SSPs in programmatic?

[Download Report](https://lp.assertiveyield.com/q123-report-yield-management-in-programmatic#bot-form)

![_](https://lp.assertiveyield.com/hs-fs/hubfs/_.png?width=300&height=430&name=_.png "_")

## What you will find in the Report

![line_glow](https://lp.assertiveyield.com/hs-fs/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png?width=680&height=7&name=line_glow.png "line_glow")

What happened in 1Q'23? Key Takeaways

![lp-assets_pages_A](https://lp.assertiveyield.com/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/lp-assets_pages_A.png "lp-assets_pages_A")

![line_glow](https://lp.assertiveyield.com/hs-fs/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png?width=220&height=2&name=line_glow.png "line_glow")

The Impacts of Google’s Confirmed Click Penalty

![lp-assets_pages_B](https://lp.assertiveyield.com/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/lp-assets_pages_B.png "lp-assets_pages_B")

![line_glow](https://lp.assertiveyield.com/hs-fs/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png?width=220&height=2&name=line_glow.png "line_glow")

A Deep-Dive into SSPs’ Scenario Analysis

![lp-assets_pages_C](https://lp.assertiveyield.com/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/lp-assets_pages_C.png "lp-assets_pages_C")

![line_glow](https://lp.assertiveyield.com/hs-fs/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png?width=220&height=2&name=line_glow.png "line_glow")

About AY Programmatic Index Data

![lp-assets_pages_D](https://lp.assertiveyield.com/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/lp-assets_pages_D.png "lp-assets_pages_D")

![line_glow](https://lp.assertiveyield.com/hs-fs/hubfs/Q1%E2%80%9923%20Report%20-%20Yield%20Management%20In%20Programmatic/line_glow.png?width=220&height=2&name=line_glow.png "line_glow")

[Get Your Copy Now](https://lp.assertiveyield.com/q123-report-yield-management-in-programmatic#bot-form)

## Stay tuned!

## Get your free report

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[![40%_step](https://lp.assertiveyield.com/hs-fs/hubfs/%5BLP%20assets%5D%20Q225%20report/customer%20logos%20sept25/40%25_step.png?width=130&height=64&name=40%25_step.png "40%_step")](https://www.stepnetwork.dk/)

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