According to the Assertive Yield Programmatic Index Data, global revenue was the lowest in the past four years. SSPs EMX and Big Village declared bankruptcy, Yahoo Inc closed down its SSP business, and more.
How do these events affect Publishers and SSPs in programmatic?
What happened in 1Q'23? Key Takeaways
The Impacts of Google’s Confirmed Click Penalty
A Deep-Dive into SSPs’ Scenario Analysis
About AY Programmatic Index Data