This exclusive four-episode series brings together industry experts Chris Kane, Nils Lind, and Rob Beeler to tackle the biggest challenges and opportunities for Digital Publishers, SSPs, and DSPs. From unlocking unseen inventory to mastering advanced techniques like traffic shaping and dynamic flooring, this series is your blueprint for driving growth and innovation in the year ahead.
Why are 90% of your impressions invisible to DSPs? What’s causing inventory blind spots, and how can you fix them? Discover the hidden obstacles in the open marketplace and actionable steps to ensure your inventory gets noticed and monetized.
S I G N U P F O R E X C L U S I V E A C C E S S
E P . 2 | THE DUPLICATION CHALLENGE [10MIN]
Publishers, SSPs, and DSPs
Why is duplication inflating costs across the programmatic ecosystem? How does it impact publishers, SSPs, and DSPs, and what can be done to stop it? Get the answers and explore solutions to streamline your bidstream and boost efficiency.
S I G N U P F O R E X C L U S I V E A C C E S S
E P . 3 | THE DYNAMIC DUO [25MIN]
AI Traffic Shaping & Dynamic Flooring Driving Revenue
How can traffic shaping and dynamic flooring drive better outcomes for publishers? What does “sending the right signal” really mean, and why does it matter? Learn how these advanced strategies are redefining programmatic success.
S I G N U P F O R E X C L U S I V E A C C E S S
E P . 4 | FUTURE STRATEGIES [10MIN]
How Publishers Can Take Control
What strategies will ensure programmatic success in 2025 and beyond? How can publishers regain control of their inventory and collaborate better with SSPs and DSPs? Dive into forward-thinking tactics to maximize revenue and reduce inefficiencies.
Maximize Inventory Value Learn how to make every impression count by addressing visibility issues and inefficiencies in the programmatic supply & demand path.
Tackle Duplication Challenges Understand how duplication inflates costs and erodes efficiency, and discover actionable solutions to reduce waste.
Boost Bidstream Performance Explore strategies to optimize bidstream management, ensuring your inventory gets the attention it deserves.
Preparing for 2025 & Beyond
Stay Competitive Learn more about advanced tools like AI traffic shaping, dynamic flooring and more to meet the demands of the evolving programmatic ecosystem.
Adapt to Industry Trends Discover the latest trends shaping the future of digital advertising and prepare for what's next.
Drive Revenue Growth Equip your team with the insights needed to thrive in a fast-paced, competitive marketplace.
