---
title: AY - CrUX Ad Metrics - The Ad Experience Is More Than an Impression
description: Discover Chrome’s four experimental CrUX ad metrics and learn how to understand the advertising experience users encounter on your site.
image: https://lp.assertiveyield.com/hubfs/%5BLP%5D%20CrUX%20Ad%20Metrics/LP%20THUMB.png
---

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A  Y    I  N  D  U  S  T  R  Y    I  N  S  I  G  H  T  S

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## YOUR AD EXPERIENCE JUST BECAME A PUBLIC SIGNAL

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### *Discover Chrome’s four experimental CrUX ad metrics and learn how to understand the advertising experience users encounter on your site.*

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A practical introduction for publishers, media teams and advertising technology professionals.

[Download the Publisher Playbook](https://lp.assertiveyield.com/en-us/ay-industry-insights-crux-ad-metrics#bot-form)

## THE UPDATE

Chrome is making  
the ad experience  
more visible

The Chrome User Experience Report now includes four experimental metrics that describe how ads appear and behave during real user experiences.

Together, they help the industry look beyond delivery and understand the space, network resources and processing that advertising can require.

## THE FOUR METRICS

Ad Count

How many ads users typically see in the viewport.

Ad Weight: Network

How many compressed bytes ad-related resources transfer.

Ad Density

How much of the visible viewport is occupied by ads.

Ad Weight: CPU

How much processing ad-related activity requires from the device.

## **SEE WHAT USERS EXPERIENCE **

## Download the guide to explore Chrome’s four experimental CrUX ad metrics.

 

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