2022
Retrospective
Report

A Sneak Peak at the Report:

• Is programmatic revenue dependent on the stock market?
• Google Ad Manager 2-hour breakdown in December costed impressions but compensated with a CPM bump
• AY’s Global Ad Revenue Index ranked Q4’22 as the worst for Programmatic in the past several years
• Prebid partners best performance
• How Samsung  Galaxy presentation may result in a bump to CPMs
• Key lessons learned from 2022